Tail wagging trends four legged family. members enjoy pet food with epicurean polish

Tail-Wagging Trends: Four-Legged Family. Members Enjoy Pet Food With Epicurean Polish

For many people, the estimated 73 million dogs in America aren't just pets, they're family members.

Tail-Wagging Trends: Four-Legged Family. Members Enjoy Pet Food With Epicurean Polish

For many people, the estimated 73 million dogs in America aren't just pets, they're family members. In fact, according to the American Pet Products Manufacturers Association (APPMA), 78 percent of owners consider their dog an "equal member" of the family. Thus, pet parents want to ensure their dogs are not only healthy-but happy.

The latest innovations in pet products and services evidence the growing humanization of pets trend-from couture clothing, puppy showers and spa treatments to new family-style food for dogs made with real, wholesome ingredients. In 2005, more than $35.9 billion was spent on pets in the U.S., $14.5 billion of that on food alone.

"One of the biggest trends we're seeing among pet owners is the desire to feed their dogs the way they feed themselves-choosing food that is made with real, high-quality ingredients that offer the perfect balance of taste and nutrition," says Steve Crimmins, vice president of dog food marketing for Nestl Purina PetCare Company.

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