Tag you re it or how to write slogans

Tag, You're It! (Or, How To Write Slogans)

Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

writing, articles, promotion, slogans, headlines, taglines, advertising, promoting

Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

Do you recognize any of these? :

"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"

Most of those tag lines are recognizable by us without even including the name of the company or product.

They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.

The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.

HERE ARE SOME TI

---

 

 

How To Write Your Own Ebook In 7 Days

Recommended For You