Enlaces de descarga: febrero 2011

sábado, 12 de febrero de 2011

Web site structure with sitemaps

Web Site Structure With Sitemaps

An important thing to remember every now and then is that people visit who visit your web site are searching for specific information. These Surfers can be unforgiving and are gone in a heartbeat if they do not immediately find what they are looking for. But once they found things useful for them in a site they would definitely visit every now and then.

The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program a...

web site design marketing

The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.

Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:

The site map should be the simplest page on the web site.

Keep the name "Site Map" so those visitors won't be having a hard time looking for it.

Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information.

If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it.

Putting a sentence describing the page contents below the link for that page on a site map is always good.

It should not be the primary navigation on the web site it should complement it.

It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen.

Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.

In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if theres a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a

Two important questions:

1. Will the website appear as it was planned even for robots?

2. Are the pages exact and effectively designed?

Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creators ideas.

There are 5 important tips in making a good site map:

Good Site Must-Have 1

The logo should be linked to the website homepage.

Good Site Must-Have 2

The Site map must be place either on top or on the upper left, under the header. Unless everythings in order already and sure about the design, never try to alter or make changes for a while.

Good Site Must-Have 3

There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages.

Good Site Must-Have 4

Additionally, the logo of the homepage should be linked with a HOME or any equivalent sign for easy work around or navigation. There should also be a contact us, about our site, pages to be visited.

Good Site Must-Have 5

The golden rule for a good site map is that the number of a visitors clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.

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Web site strategies

Web Site Strategies

Keywords and meta tags are very important part of the overall website strategy. Even though they are not visible to most, but they are very important. As you build your website you have to consider what keywords or phrases your target audience may search to find your website online. Those keywords should appear in your Web content. Off course, that doesn't mean that you want to repeat those keywords endlessly.

Keep in mind that you have target audiences. One is going to be...

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Keep in mind that you have target audiences. One is going to be your customer. The other is going to be the search engines. You are going to need both in order to succeed. If your customers don't like your website they will quickly abandon it. If the search engines reject your site, your customers will never find your site.

Although search engines are very important there are other ways to drive traffic to your site. Blogs, forums, social networking sites, online magazines, paid listings, and more are also effective sources of traffic. Keep in mind that just like in any other business the more visitors you have the more exposure you get to potential customers. So your goal is to drive as many customers as possible to your website.

Having your contact information available on your side is a no-brainer. It is not enough to have one way for your customers to contact you. Some people prefer contact through e-mail while others prefer a phone call. There is not one way to contact your customer is going to satisfy everyone. Therefore, you should list as many different options as you can. E-mail, online chat, telephone, fax, mailing address is among the most popular options.

Competitive analysis is important. You should study your competitors web sites to understand how you measure up. Studying and analyzing your competitor does not mean copying your competitor. It is always smart to keep an eye on your competition. You should be able to learn a great deal from visitor and competitors' web sites. Study the pros and cons and learn as much as you can. Don't feel bad about this. Everybody is doing it. Studying your competition is not only normal but smart business.

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Web site strategies that work

Web Site Strategies that Work!!

Maximize the value of your website with this web strategy questionnaire by Philippa Gamse.

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1. Review your goals and markets for your site:

a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

b) Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?

c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

d) How compelling are the "calls to action" on each page?

2. How can you take your online business to the next level?

a) Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

b) Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?

c) Are you taking full advantage of "r

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Web site set up 3 tips for starting up right

Web Site Set Up: 3 Tips For Starting Up Right

Starting an online business is getting easier all the time. Whether youre a current business owner, or a new Internet entrepreneur, there are many terrific eCommerce solution providers that make it simple for you to create a great-looking, low-cost web site that will allow you to instantly connect with countless potential customers.

3 Beginner Considerations

When creating your E-Biz, you need to view everything through your customers eyes. The following are some key a...

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3 Beginner Considerations

When creating your E-Biz, you need to view everything through your customers eyes. The following are some key areas that new eCommerce site owners often overlook, that can make your web site more consumer-friendly and more attractive to prospective buyers:

Choose Your Domain Name Carefully.

Your domain name is, in a sense, your business online identity it tells your visitors who you are. Consider the domain name that is right for your E-Biz: you want a name that describes your business, and is easy for shoppers to remember and to spell. Whenever possible, try to use a dot-com (rather than a dot-biz or dot-net), as this is what users will automatically type.

If your ideal domain name is taken, consider adding a word that more fully describes what you do, or indicates your location. For example, if is taken, try or .

Create Your Image to Appeal to Your Target Market.

Web site design services typically offer hundreds of customizable templates to choose from, as well as the costlier option of a custom-built site. Regardless of which route you go, your web design should feel professional. Explains Guy Yalif, of solution provider , A professional looking site will inspire confidence in your prospective customers and help generate sales.

Its also important that your site projects the appropriate image for your business. If you sell home spa products, for example, youll want to convey a very different mood than if you sell law dictionaries or pre-school toys.

Communicate Credibility to Your Customers.

You must build your customers confidence, in order to sell to them. Dont just tell your visitors what you do; tell them why you do it better than your competitors. In other words, explain to them why they should buy from your online store, specifically. It also helps to include something about yourself let visitors see the person behind the site, not just a cold storefront. That kind of personal touch helps create a positive connection with your prospects, and adds legitimacy to your site.

For many e-tailers, creating this kind of content is the most difficult part of building a web site. One way to generate ideas is to look at other web sites and see how they present themselves, their copy and their layout. Be careful, however, not to simply copy someone elses site. You may find a jumping off point for understanding what works and what doesnt, but your site should reflect your brand and your vision.

Regardless of the size or scope of your business, having a web presence is an excellent way to provide consumers with the convenience they crave; and you dont have to be technically savvy to design a site that customers will like. By keeping those customers in the front of your mind as youre building your business, youre going to make smart decisions that will put you on the right path to achieving eCommerce success.

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Web site security 8 tips

Web Site Security: 8 Tips

The computer age has made the personal computer affordable for most people of virtually every industrialized country. Whether it takes the form of a desktop or laptop, all computers are used for a wide variety of functions. As the number of people on the Internet soars ever higher, security becomes an increasing concern. Here are some tips to help ensure a personal or business Web site is secure against attack.

1. Passwords are the first line of defense. Most programs have...

1. Passwords are the first line of defense. Most programs have a maximum number of characters for the password, and it is best to use all every available character. Each additional letter or number in a password makes it that much more difficult for someone to figure out what it is.

2. It is very common for people to use important dates, names of loved ones, and other things close to the heart their heart as their password. Unfortunately this information is not very difficult to discover. Then it simply becomes a matter of trying each likely candidate until one works. Passwords should never be these kinds of things so that the contents of the computer will not be compromised.

3. The worst kind of passwords are those that are simply a sequential series of letters or numbers, or those where the log in name and password are the same. This lack of imagination practically begs for a security breach to happen.

4. Only the owner of a Web site should be privy to the security codes on it. No one else should know password and it is best never to write it down. If the password falls into the wrong hands, or is even suspected of being compromised, it should be changed immediately.

5. Some passwords are case sensitive. If the password was originally entered with the caps-lock off, but upon logging on it was typed with caps-lock on, the system will not honor the password. A clever user can take advantage of this feature by randomly distributing capital and lower-case letters in a password.

6. The natural assumption when trying to guess someones password is to believe it to be a real word. However this need not be the case. Some of the most unbreakable passwords are those which are not words at all.

7. Another security problem that some people create is the act of using the same log in and password when logging on to many different sites. Should only one of these sites be cracked the chances are the others will also be compromised. It is best to use a different password for each site. At the very least, reused passwords should be limited only to applications where security is not important. For example, Web forum memberships, if compromised, represent very little danger to the user so long as the password used for those sites is not reused for anything where sensitive data could be stored.

8. When using web sites that require a login, simply closing the browser is not sufficient to prevent other users from accessing that information from the same computer. Its possible to simply re-open the browser and gain access to the site without needing to log back in. Use the proper log-out procedure on the Web site before closing the browser in order to avoid this from happening.

Keeping secure on the Internet is not just the job of those who create software products for the consumer. It is also the responsibility of each and every computer user. The user can feel at ease knowing the contents in the web sites are safe by simply taking the appropriate safety measures.

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Web site promotion scam site submission and search engine lead times

Web site promotion Scam site submission and search engine lead times

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Web site promotion Scam site submission and search engine lead times Has your inbox been flooded with emails from online promotion companies shortly after you submit your web site to the search engines and Yahoo? Be very careful how you proceed, because these companies could be online scam artists. Here is why.

First, all search engine and directory submissions have lead times. What this means is that your web site or web page is submitted to the search engine, the site has been recorded by the search engine spider, but it will take some time before your web page is added to the search engine catalogue.

For a directory, your site must be reviewed first, accepted into the directory, and then added to the catalogue. The time between submission and addition to the catalogue is called the lead time. Lead times vary from a few days to a few months. In fact, most web pages

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Web site promotion ideas for small businesses

Web Site Promotion Ideas for Small Businesses

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Youve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, youll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they dont know it exists.

The first of your website promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major draw to web sites and most web masters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once its submitted, it will usually take a few days to a week before it starts showing up in keyword searches.

Other web site promotion ideas include advertising your web site on internet message boards and discussion forums

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Web site promotion and web page marketing

Web site promotion And Web Page Marketing

What not to do and why a paid domain is important.

With all of the methods of web site promotion and web page marketing available, it is wise to know what not to do. There are tricks that many beginners may be tempted to try but shouldnt. Search engines and directories have gotten very smart with detection techniques these days and will severely penalize those who perpetrate fraud.

In the old days it was easy to use these techniques. They still can be used but it is ...

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What not to do and why a paid domain is important.

In the old days it was easy to use these techniques. They still can be used but it is not recommended.

Invisible text, small text and unrelated Meta tags/keywords

Placing hundreds of keywords formatted in the color as the background. While visitors will not see it, search engines and directories will due to the fact that they dont see background colors. This causes them to read the invisible text as keywords which place the site higher in the rankings and results.

Yes, this is still possible to do, but if you are caught, your site or even you as a person, may be banned from that particular directory/engine. It just isnt worth the risk.

Another version of this is to use extremely small text that blends in with the background graphics of the page. It really isnt invisible but is simply indistinguishable from the background. This carries the same penalty as invisible text; so again, it is not worth the risk.

One other common mistake made is the use of Meta tags or keywords that do not relate to the material on the site. As example, you know that adult related keywords are searched literally thousands of times each day. In the hopes of getting tons of visitors, you add these to your Meta tags or actually into the text of the page.

What really happens here is the visitors you receive from this are looking for something else unrelated to what you are trying to sell or promote. This is not a good thing to do since it correlates negatively to your visitor/click/conversion ratios.

The importance of a paid domain name:

When a visitor comes to your site, they are assessing you right from the start. As they browse through your products or services, they are looking at how the site is set up, the design and professionalism. One of the most important things is to use a paid domain name for your web site. Having isnt as good as . The shorter address looks better, more professional and builds trust in your company.

Having a paid domain has other benefits as well. Paid hosting is cheap these days and is faster and more reliable than free hosting. It also lends some authority to your site and shows visitors that you are serious. This can be a deciding factor in whether or not they send their money to you. Another reason is that it is easier to get a domain name into a registry, directory or search engine. Getting listed is already a tough task to accomplish, so why make it any harder? It makes good business sense to use a paid host as a way to make that all important first impression on your visitors.

These are all small things that can mean a lot to you in terms of traffic, visitors and sales.

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Web site monitoring. can you afford downtime

Web site monitoring. Can you afford downtime?

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Supposing that youve gone that long way through from choosing the right hosting provider to final files uploading to your brand new server you proceed with setting up million other things like permissions, nameservers, email and ftp accounts but some people forget about just one thing which is also one of the most important things after they launched their websites or online business. This is your website uptime and availability. It is not enough to verify daily if your website is up. To be really certain that your website is accessible most of the time, you should monitor server uptime in a serious manner.

Thats where remote web site monitoring service comes into play. The service is simple and doesnt need any technical skills to set up. It also doesnt require any software installation. All you need to do is register for a free monitoring account and the service will start checking your website immediately every 60, 30, 15, 10, 5, 3, 1 minute and instantly alert you via email and sms about any websit

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Web site marketing for stupid

Web Site Marketing For Stupid

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television. Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales.

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which ...

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Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased.

One of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesnt? What makes it unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.

To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis.

6. With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic.

Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

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Web site hosting 4.95

Web Site Hosting 4.95$

There are many reasons why you should have a web site, and just as many reasons why your choice of our web hosting services is truly worthwhile.

web hosting, free domain name

There are many reasons why you should have a web site, and just as many reasons why your choice of our web hosting services is truly worthwhile. We focus our online efforts on providing both novices and IT professionals with a complete web product that gives you everything you need to step onto the Internet scene quickly and trouble-free - cost-effective web hosting plans with domains and e-mail features, FREE web design and web content tools, and lots of guarantees for your online success.

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Web site helps consumers find free medications

Web Site Helps Consumers Find Free Medications

Millions of Americans have turned to the Internet for cheaper prescription drug prices, but they may be surprised to learn that for millions of consumers, the best deals are available from pharmaceutical companies in the form of patient assistance programs.

In 2003, patient assistance programs helped uninsured or underinsured patients obtain nearly 18 million prescriptions. The estimated wholesale value of medicines distributed through patient assistance programs is almost $3.4 billion.

To continue to help doctors and low-income patients take advantage of free and significantly discounted medications, America's pharmaceutical companies are launching a new Web-based tool on , a site that gives eligible patients and health care providers "one-stop shopping" for available patient assistance programs.

The new feature provides easier and faster access to 40 different patient assistance programs and more than 400 medications.

"

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Web site development with ruby on rails and other programs

Web Site Development With Ruby On Rails And Other Programs

Web site development is a very big business these days. Almost every company in the world is trying to make their make on the web. However creating a nice looking, functional web site is not very easy to achieve unless you have the right tools to help you.

The need for web development tools has led many different companies to produce very sophisticated programs to help programmers and even non-programmers create and deploy great looking and very functional web sites. Some of the tools available for people to use for web development are Macromedias Dreamweaver, Microsofts Front Page, Microsofts Visual Studio, and Ruby on Rails.

The first two programs are used mostly to design and create visually attractive web sites, but they do not offer great database support. However the last two programs are fully developed web frameworks that allow programmers to create a fully functional web site using one program. Ruby on Rails is the only one of these programs that offers a full version that does not cost a thing. The best thing about Ruby on Rails is that it is open source, so it is constantly being worked on and improved by programmers to make it much better and much easier to use.

Also creating web sites with Visual Studio only allows you to use some of its functions if you deploy on a Windows server, while Ruby on Rails is more tailored to run on a Linux or Unix environment. Ruby on Rails is the only open source web development framework that can offer some of the same functionality that can be found in many of the more expensive software that is available.

Ruby on Rails also allows more agile development than PHP or some other technologies that are available right now. I believe that everyone should look into Ruby on Rails if they do not have a large development budget or they need to rapidly develop a robust web application.

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Web site design principles and best practices

Web Site Design Principles And Best Practices

The key to designing an excellent website, and doing it in the least amount of time, is planning. Internet web site design follows a set of principles which you must incorporate into your plan. Additionally, youll want to use a good web building tool to expedite the process.

Planning your web site on paper first is vitally important. I dont mean planning every little detail, I just mean planning the look and feel of your homepage, as well as the navigation or flow chart ...

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Think of your website as a pyramid with your homepage as the pinnacle of the pyramid. Your visitors will navigate from your homepage to your 2nd tier pages, and from there to the 3rd tier pages. In the beginning, you will just want to build your home page and the 2nd tier pages.

Heres a Fast Track Technique to make your job of designing and building a website a lot easier:

All you really have to do is plan one page, your homepage, and then clone all your other 2nd and 3rd level pages. Your goal should be to make one perfect webpage, and then youll simply use this as your template and fill in the pages with different content.

Lets look at the requirements of a successful webpage. A good webpage must fill the needs of the visitor to your site, as well as the needs of the search engines, and must also entice the visitor to click-thru to the merchant page where s/he can make a purchase.

But thats not all. A webpage should also capture the name and email address of the visitor. There should be numerous places and opportunities for the visitor to opt-in to your newsletter or to get your freebie product. I recommend you put your opt-in email capture form on every page of your website. Getting your visitors name and email address is actually more important than selling a product to your visitor.

Optimizing your webpages for the search engines is especially important to get free, targeted traffic to your site. Using articles that you write about your business, combined with SEO webpage design principles practically guarantees an avalanche of targeted traffic to your website.

In addition to convincing your visitors to give you their name and email address, and optimizing for the search engines, a top notch webpage should also be designed to nudge the visitor along a pre-defined path to get the visitor to take a particular action. The action you usually desire the visitor to take is to click on the link that leads to your merchant page where a purchase can be made.

Here is where website navigation becomes vitally important. The amount of clicks from the time your visitor arrives at your website to the merchant page where the visitor is confronted with an offer should ideally be not more than three clicks.

The navigation must also be designed so that the visitor is not overwhelmed with choices. I see too many websites that offer a plethora of choices to the customer. This is a Big Mistake. A confused mind hesitates to make a purchase, or takes no action at all and exits the website in search of a simpler solution.

Design your navigation so that no more than five choices are offered at any one time. So your homepage might offer five category links at the top of your page, each of which might lead to five more 2nd tier links. This already adds up to 25 pages plus the homepage.

The navigation should also be placed in the same place on every webpage to make your visitors experience easy and pleasurable. You do not want a frustrated customer. The happy mood is the buying mood. Whats more, a good experience at your website ensures that your customer will return again and again to your website.

Offer excellent, easy to find content at your website. Design your webpages with simplicity in mind. Nothing fancy or complicated. Use a white background and easy to read fonts. Do not overdo the colors! Choose black type and one or two colored fonts and thats it.

You need to convince your visitor that you are reliable, trustworthy, honest, and credible. To do that your webpages should be conservative, easy to navigate, and easy to read. It's also important to include your email address prominently.

By following these webpage design guidelines, everybody wins. The search engines do their job by delivering relevant content to the visitor (because your webpage has been optimized for the search engines). The visitor wins by effortlessly locating the information and product that s/he was seeking. The merchant wins by making a sale. And you win by collecting a commission from the sale. You also acquire the customers trust, as well as their name and email address, so that you can market to them again in the future.

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Web site design mistakes

Web Site Design Mistakes

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Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and other "cool" things. Why? Because nobody is going to go to it because it takes too long to download. A nice clean site that downloads quickly will get you much further than a site with all the fixings that takes forever to download.

2. Unreadable text - If a user has to struggle to read the text on your web site, chances are they won't. Here are some common readability issues:

A. Low contrast text and background - Don't use light colored text on a light background. Also, don't use dark text on a dark background. Text is most easily read with extreme contrasts between the background and tex

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Web site design by using a template.

Web Site Design By Using A Template.

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If you are like may others on the internet, then you would like to have a web site of your own. The problem is, you don't know how to design a web site, and you can't afford to pay a web site designer to design a new site for you. So how do you get around this problem? Actually it is very easy - and as always there are options! There are many talented web designers on the internet, and they will allow you to purchase a web site design from them for a very reasonable price. The designs available to you are as varied as the people that made them. There is literally something for everyone - a design for all tastes and all purposes - just waiting for you to come along and use it.

These pre written web sites are called web site templates, and some of them are extremely well done. Web site templates are usually created one of three ways - they are : Html, Adobe Photoshop and Macromedia Flash. If you know how to edit html, a template can be a qu

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Web site copywriter in the 21st century

The article provides you with an insight into the process of hiring professional and skilled copywriter. The article examines the skills and experience that highly skilled web site copywriter should possess in order to compose attracting and appealing content.

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The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter.

Apart from being creative and have an aptitude fro producing appealing, memorable and attracting content the professional web site copywriter should be able to write the text in easy-to-read, convincing and action-driven style. He should also be able to perform thorough web site analysis and understand how the web site maintained by you should be changed or adjusted in order to get higher conversion rates. But even if he has these qualities it may not be enough. It todays highly competitive and ever-changing online world it is indispensable for him to understand current marketing trend, what customers want to purchase as well as wh

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Web site building strategy

Web Site Building Strategy

Have you ever seen a web site filled with marketing hype? Do you want your web site to become one of them? I didnt think so. Customers are becoming ever more sophisticated and hype is becoming less and less effective. Therefore, instead of focusing on hype you should use language that talks to your audience. Use the same language your target audience would use. Don't get too technical if your audience is not comfortable with such language. Try to use straightforward English ...

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Determine what information you going to provide to your visitors. Then, develop the appropriate categories based on your content. Your categories are going to serve several purposes. Most importantly be categories are going to help your customers navigates your Web site. Secondly, the categories are going to break your sites into digestible chunks of information. In addition, the categories you create are going to break your site into multiple pages that it's going to become easier for search engines crawl your entire site.

Developing an effective site navigation structure, you ensure that your customers will easily locate relevant content. If your site visitors are unable to find information quickly and easily, they'll quickly abandon your site. Browsing your website should be easy. Sometimes it takes a while to figure out the best navigation structure for your website. You may consider that as a constantly developing part of your website.

Although creating a great navigation structure for your website is very important for your visitors, creating a site map essential for search engines. Site maps make it easy for search engines such as Google and Yahoo to crawl your web pages. Think of your navigation structure as something that helps your visitors while site map helps search engines.

Before you even start building your website, you must understand what additional services and functionalities your web site must have. Are you going to sell anything on your website? If yes, you are going to need a shopping cart. Do you plan on blogging on your website? If yes, you have to make sure blogging software is part of your web design. Do you want to collect site visitor information? If yes, you have to have a form that enables your visitors to request additional information. There are too many additional services that are available to you the list but the right web designer should be able to help you in that area.

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Web site analytics read between the lines and charts and graphs

Web Site Analytics: Read Between The Lines (And Charts, And Graphs)

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Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.

But it's not until you begin to interpret those statistics as part of a larger picture that you'll receive the full value of your web analytics software.

A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be found at the intersection of two, three, or even more of these statistics.

It's up to you to interpret what you see and turn it into useful information, rather than staring blankly at the numbers and recognizing a trend. When you see a trend you like or don't like, your natural tendency is to try to emphasize the conditions that caused the positive trends and eliminate the conditions that led to negative trends. But how?

By digging. Let's say your visits are down. Now, yo

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Web servers and firewall zones

Web Servers and Firewall Zones

If you have, or are planning to have web servers connected to your network, you will need to consider the security implications

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Web and FTP Servers

Every network that has an internet connection is at risk of being compromised. Whilst there are several steps that you can take to secure your LAN, the only real solution is to close your LAN to incoming traffic, and restrict outgoing traffic.

However some services such as web or FTP servers require incoming connections. If you require these services you will need to consider whether it is essential that these servers are part of the LAN, or whether they can be placed in a physically separate network known as a DMZ (or demilitarised zone if you prefer its proper name). Ideally all servers in the DMZ will be stand alone servers, with unique logons and passwords for each server. If you require a backup server for machines within the DMZ then you should acquire a dedicated machine and keep the backup solution separate from the LAN backup solution.

The DMZ will come directly off the firewall, which means that there are two routes in and out of the DMZ, traffic to and from the internet, a

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Web server hosting types

Web Server Hosting Types

There are different types of hosting services that you can choose from depending on what type of web development and web site that you want to host.

Dial-Up Access Hosting This is the most basic access/hosting service and these providers also provides a web page for hosting your site. Dial-up access hosting was the first hosting available and is still around. Most ISPs specialize in just internet access and its rare that you will see an ISP do both. These companies make their money off of providing access to the Internet.

Development Hosting - Web site developers are buying their own servers and offering independent hosting services for their clients. This is called development hosting in which they provide web development services along with a host server located at their place of business. The consumer gets charged for the development and the maintenance of the web-site.

Web-Hosting ISPs. These are companies that specialize in hosting business web sites. There is no dial up access needed and site owners access their pages via File Transfer Protocol (FTP). This is what the majority of small businesses use to put their site information on the internet. Other services are also included in the Web Hosting ISP package depending on their service plans.

These types of hosting plans are usually for corporations that need a lot of bandwidth to run their web applications. These companies run T1 access lines for big packets of internet data and have multiple connections to an internet backbone. They have fully staffed data processing facilities and the prices are substantial for using these types of services.

Corporate/Industrial Hosting - Companies like Hewlett Packard, Dell or IBM, run the server infrastructure for most of these host companies.

The SOHO business owner will usually need the Web-Hosting ISP services. It is the middle ground between the basic and advanced services.

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Web promotion tools banner ad s and all in one place affiliate programs

Web Promotion Tools, Banner Ads , And All In One Place Affiliate Programs

Banner ads have been an effective website promotion tool to enhance the image of many affiliate programs. This is something that simple text ads can hardly do. The use of color graphics and photography in banner ads creates many interesting possibilities that designers have fully exploited to produce highly attractive and effective banner ads.

Affiliate programs, which have taken the World Wide Web by storm, have greatly benefited from the use of banner ads. Actually what ...

Affiliate programs, which have taken the World Wide Web by storm, have greatly benefited from the use of banner ads. Actually what has tended to work best is a combination of both banner ads and text ads.

While there are those who would argue that text ads do most of the work, there is no denying the important and key role that banner ads have played in the development of many an affiliate program on the web. If anything banner ads and text ads tend to compliment each other in many ways to produce the sort of results that neither can achieve on their own.

Banner ads have been effective in helping to promote and enhance the image of many affiliate programs. This is something that simple text ads can hardly do. The use of color graphics and photography in banner ads creates many interesting possibilities that designers have fully exploited to produce highly attractive and effective banner ads. Banner ads on affiliate sites may produce interest for that particular product and drive the consumer to the online web site.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site

Work at home and home based business are the theme of modern day living, because one cannot work for others beyond 20 to 30 years of service. Imagine if you start at working at the age of 20 and put in your service of 20 years, and still see yourself as earning and paying bills with no extra income to enjoy your dreams of life or no other way to stay at home and work then it is a high time to think and concentrate in home based business with a genuine opportunity like EarnmoneyinBusiness.com and click show me the income streams.

The online business is growing each year and many affiliates need the support to grow their business. All they need is your pat on their back and encourage them. Some folks are very nervous to spend money as I was before but as the time has gone I have realized that I have wasted my two years in research. If you take the plug in profits course after joining there, you will learn on how to position yourself before the world-wide web before the hungry prospects waiting to earn money as a secondary income.

Taking the step of becoming an affiliate or joining one or more of affiliate programs you have the potential to earn more affiliate earnings thru special specially designed website with multiple income streams. This website to be designed free needs only two programs to join and upgrade namely Host 4 Profits To get a website for you and Empowerism To get leads for your business. In other words this website and 30 days training is free for you. You need this website to earn money, follow the 30 days course to earn you money. Following the course means apply the most of the steps seen there of ten years research. Also the course teaches you courage and dare enough to be different than others.

Please feel to email me if you have any questions:

Regards,

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Web promotion seo strategy

Web Promotion - SEO Strategy

What's it like to work for a world class SEO? What secrets could you glean on website promotion? This article presents a few tricks, tips and myths about how to seo your website into GOOGLE heaven.

Web Promotion, SEO

What's it like to work for a world class SEO? What secrets could you glean on website promotion? The SEO business is sexy, exciting and challenging. While most people want to improve and promote their site, web promo companies often deal with such diverse clients, it sharpens their instincts for what works and what don't work in the SEO game. This article presents a few tricks, tips and myths about how to seo your website into GOOGLE heaven.

Content + SEO = Top GOOGLE Positions

If you have great content and decent SEO techniques, you're webs site should do pretty well in the search engines. If you have SEO stuffed pages full of garbage keyword phrases, sooner or later, you're gonna pay the price. There are too many billions of dollars at stake for cheap tricks to raise search engine rankings for long. Combine great content with great SEO instincts and bang... you're website traffic will skyrocket. Here are some common tips, you may hav

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Web promotion and web design tips for free

Web Promotion And web design Tips For Free

I hope you find this article beneficial and interesting. I am going to explain and give free web design and web promotion tips.

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I hope you find this article beneficial and interesting. I am going to explain and give free web design and web promotion tips.

Cheap web design services.

You may think you need to spend hundreds or even thousands of pounds to have an internet prescence. Due to the amount of people offering the service of web design, this certianly does not have to be the case. In my opinion you should only have to pay between 50 and 100 to have a website built.

You can find these cheap web design companies by looking on internet auction websites, internet search engines or in the Yellow Pages.

Website promotion free tips.

It is important to most businesses to get as many visitors to their website as possible. You are able to achieve this by trying to o

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Web page design tool

Web Page Design Tool

If you are looking for a web page design tool then there are a few things you will need figure out, such as:

How experienced you are in web page design
What is the purpose of the web page youll be designing
How detailed will your page need to be
How experienced you are using HTML editors
What kind of a budget are you working with

How experienced you are in web page design? I ask this because some web page design tools are built for the novice while others are buil...

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If you are looking for a web page design tool then there are a few things you will need figure out, such as:

How experienced you are in web page design? I ask this because some web page design tools are built for the novice while others are built for the experienced. As you might imagine a web page design tool for the more experienced will have many more features than those that are created for the beginning web page designer.

If you are new to designing a web page then they are many things you will need to learn about how a web page is laid out and the things you can do with a web page. My suggestion for the novice is to find a web page design tool that provides step by step instructions and allows you to point and click to design your web page.

Next we have to decide why we are building a web page. Though this seems like a silly question it makes a difference in whether we can use a simple web page design tool or if we need one with more tools and options. Most of the web page design tools provided by many of the internet service providers are find for a simple profile type web page, but if you are going to use your web page to make money over the internet then you will need a web page design tool that is a bit more sophisticated.

That brings us to our next point, how detailed will our web page need to be. Again, if you are just starting out and you dont have a whole lot going on your page then you can use a very simple web page design tool versus a complicated HTML editor.

If you dont have much experience then you will want to find a web page design tool that is simple to use yet will allow you to create a professional looking page. Most web page design tool or HTML editors will require a basic knowledge of HTML code and how to lay out a web page, if you are brand knew to building a web page then youre going to have to either spend some time studying HTML code or find a step by step type web page design tool. In the beginning I would suggest starting off with the simpler web page design tool then work your way into the more complex ones after you have some experience building web pages.

Cost is another issue to consider. A web page design tool price will range from free to a few hundred dollars. A warning about free web page design tools, most of the ones you find will have many limitations and you will soon find yourself looking from a new program. But there is also no reason to go out and purchase the most expensive web page design tool out there. You can find a number of them at a very reasonable price that will do everything you will need to do.

Remember, when choosing a web page design tool think about how much help you will need, how detailed your web page will be and what your budget is. Happy Web Page Designing.

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Web page design is a reflection of your business

Web Page Design is a Reflection of Your Business

Often, small- and medium-sized business owners aren't aware of the impact that their websites have on customers and potential customers. Are you one of them?

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Consider this scenario. You're considering patronizing a certain business, and decide to look it up on the Internet before making your final decision. Up pops their website and it looks like someone went berserk with a web design program. The fonts are either unreadable or the text is so large that it screams at you. The colors clash or are so bright that they hurt your eyes. The pictures are out of focus or so large that the page takes forever to load. Hyperlinks lead nowhere, and the site navigation leaves you perplexed. In a split second, you know that you'll never give this company your business.

This may be an exaggeration, but we've all seen bad web site designs. They infect the Web like a bad head cold that won't let go. You can't help but wonder what the business owner was thinking. After all, why have a website if it reflects poorly on your company or actually drives customers away?

Often, small- and medium-sized business owners aren't aware of the impact that their websites have on customers and potential customers. They may know that having a web site is important, but think that professional webpage design is cost prohibitive. So, they conclude that their child, neighbor, or spouse can put something together and that it will be "good enough." Or, ten years ago they may have actually paid a professional web page designer and having done any modifications for years.

In today's business world, there's no getting around the fact that your web page design is a reflection of your business. Whether yours is an e-commerce site, a lead generation site, or simply a small informational website, you need to put your best (virtual) foot forward and project an image that puts your business in the best possible light. Keep in mind that, if you don't have a good website, your competition probably does and is siphoning customers away from you.

If you've hesitated hiring a business web page designer because of cost considerations, it's time to think again. Unless you need a highly customized, programming intensive site, a web designer isn't going to break the bank. In fact, there are web page design firms that specialize in helping small- to medium-sized businesses succeed in their online endeavors.

Today, a website designer can economically provide you with hundreds of templates from which to choose. These templates come in a variety of styles that are appropriate for a wide range of businesses. A professional web page designer can easily customize templates, giving them images and graphics that will make your website unique.

In addition, a web page design company can provide you with a suite of options that will help you develop your online business. These tools might include a shopping cart, an SSL certificate, free hosting, email accounts, domain registration, and even marketing strategies.

If you don't already have a website, your business needs an online presence. If you haven't updated the design of your company website in two years or more, it's time to consult with a web page design company. And, if you happen to have one of the nightmarish sites that turn potential customers away, it's time to look forward, turn over a new leaf, and hire a professional web page designer.

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Web marketing its all about marketing in the information age

Web Marketing - Its All about marketing In The Information Age

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Have you ever considered starting your own business. Maybe you've always wanted a chain of hotels, or a chance to open your very own restaurant Maybe that coffee shop idea you had back in the 80s wasn't such a bad concept after all. Regardless of your hopes and aspirations, it's certainly easier to make them happen in this day and age. So many people look to start their own business whether it is a cafe downtown or a home-based operation. With the World-Wide-Web at our fingertips, we can make these dreams a reality. That is why a number of individuals have begun their own web-stores and money-making sites. It's all about the web marketing. Are you Internet savvy? What do you know about web marketing this is pretty much one of the largest operations these days. With cyberspace comes infinite traffic. It's basically never ending and almost impossible to fathom. You have to remember there are around 6 billion people world-wide. Now, how many of those people do you think access the Internet on a daily basis. L

The great thing about web marketing is the cost efficiency. While in the tangible world we have to print flyers and create advertisements to entice customers and increase business, in cyberspace it's much simpler. Shoot an ad out to a million people at once with the click of a mouse. With advanced web marketing, you can get the job done much faster and appeal to a much larger cliental. Is your personal business getting the traffic and response that it should If not, it may be time to delve back into cyberspace and learn more about web marketing.

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Web marketing analytics

Web Marketing Analytics

Web Marketing Analytics is the process of accurately measuring the effectives of online marketing initiatives. It is a way to assess the response of the website visitors towards your marketing effort.

This in turn helps to identify the gap that you have been able to bridge and see where you stand today. It also brings into notice the negative aspects or the shortcomings that you need to work upon and thus provides a framework for formulating a plan for the development of t...

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While carrying out the activity of web marketing analytics, identify the sources of attracting the customers. Try to find out whether they visited the website because of its high ranking on the search engine results or due to the direct mail or email campaigns.

The information gathered can help a great deal in recognizing the best means of enhancing the volume of business. Web marketing analytics is basically a systematic study of the results derived from the marketing efforts made by you.

To excel in this competitive environment and make your presence felt in the business of internet marketing, it is very important for your website to come into peoples notice.

To reach the audience scattered all over the world and make an aggressive marketing effort that works, it is important that your website appears on the top in the list of the results displayed by the search engine when someone looks for a particular keyword.

Web analytics can give you a valuable insight into the way people use your website. You can also find out how they feel about your website, whether they find it useful or not.

It will also make you understand the changes that are required to be made in your website to make it more appealing to the customers.

The visitors who find your website valuable are likely to tell their friends and relatives about it. This is how they contribute in popularizing a particular website.

The more you are able to learn about their desires and wants, the better you will be able to cater to their needs and aspirations.

It is here that the web marketing analytics plays a vital role by empowering you to analyze the situation and take the right decision.

It shows you the right path of getting connected to your customers. Web marketing analytics will not only bring you in close contact with the customers, but also enable you to identify the valuable and loyal ones.

Web marketing analytics helps you to have a deep understanding of how to create a special position in the hearts of people and make it to the top. It provides you with useful tips on how to improvise your marketing campaign and gain a competitive edge in the business. To conclude, it can be said that web marketing analytics ensure that you get fruitful returns on investment.

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Web links

Web Links

Web links are basically lines, buttons, or images that link you to another website. Web links are very useful on the internet today. Below are several ways that web links may be used.

You can use web links on your web page to connect to a site that has a similar content as yours. Sites that are of similar content and that are linked together through web links are commonly called web rings. Why do people have web rings in the first place? For example, you are a user that is addicted to online gaming. Web rings allow a gaming addict to go from one site to another in order to satisfy his need for gaming information. web sites involved in web rings benefit from sticking together and getting a bulk of internet users. A user from one site wont have to go to another competing site in order to satisfy his need for information. Collaboratively, users from another site will check out your site if you are involved in a web ring. Everyone wins through web links.

Web links are also useful when you want to link yourself to a complementary site. If you are a site that is into online dating, then you might want to add web links that direct users to sites pertaining to dating advice, vacations, or great dining in your area. If you are a site that is into fishes, then you might want to add web links that direct users to sites pertaining to fish food, aquarium maintenance, or online fish stores. Collaboratively, the dating advice site, the vacation site, and the great dining site may add a web link that directs the user to the online dating site. The fish food site, the aquarium maintenance site, and the online fish store site may add a web link that directs the user to the fish site. In this way, everyone wins through web link collaboration.

Sometimes web links are mandatory. If you are looking at a game site, then the game site will definitely have a link to the game producer web site. For instance, if you look up the NBA Live Game, you will definitely find a link that goes to the web site of Electronic Arts, the game producer.

Web links today are very useful. They link websites in one way or another in order to benefit everyone in the big picture.

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Web hosting

Web Hosting

Network Computers is expanding to deliver Total IT Solutions at a faster rate. If you are a new company looking forward to setup your IT Infrastructure, Network Computers will be offering you the total consultancy and deliver the infrastructure right on time at a right cost. If you are already an established organization, Network Computers has rage of offerings to e-Enable your business and set it on the Fast Lane of Success Path.visit our site

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At Network Computers, it is our goal to deliver advanced and easy-to-use web hosting solutions. Our state-of-the-art web servers are located at world class & world #1 data center connected with Multiple GBPS Links with fiber network. Our highly skilled hosting experts will ensure that you receive a powerful and reliable hosting experience.Linux Hosting, Windows Hosting, Email Hosting, reseller hosting. visit our site

We have multiple hosting platform and packages to suit your needs. From basic users to advanced users, small businesses to large corporate, we have array of hosting plans and package with the space and data transfer that will satisfy the most demanding hosting requirements.

Search Engine Optimization :

Search engine optimization is the act of making ones website content more search engine friendly to make it rank higher in Search Engine's Search results. We specialize in the optimization of websites in competitive way and rank it higher. We will research keywords that meet the best to your website content description and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.

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Web hosting what can you expect

Web Hosting: What Can You Expect?

Many consumers have found success in developing fee-free web pages through a free online hosting service. Some will even purchase a domain name and link their free site to a more identifiable name.

The majority of these sites are enhanced with a link to a free forum board and other free online tools. It is also important to note than most of these sites are for personal use and are generally inadequate for ecommerce.

For some individuals these sites are often sufficient...

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Many consumers have found success in developing fee-free web pages through a free online hosting service. Some will even purchase a domain name and link their free site to a more identifiable name.

For some individuals these sites are often sufficient to get them going. However, for ecommerce this approach will not likely provide the flexibility and growth you need.

Why do they offer it for free?

For service providers who offer a few web pages free of charge they are hopeful they can recoup the cost for those pages by placing advertising on the page that is relevant to the keywords they encounter. If you are a netrepreneur this is not helpful. Having links to online companies that provide the same products or services that you do is not conducive to sales and actually minimizes trust in your company. Besides if you own the site you can link to Google Adsense or other PPC companies and receive residual income if you feel advertising may play a role in your site function.

By paying for a web host that can help get your site functional you have technical support and a means of developing a site that is truly yours one that is customizable and can grow with you as your company grows.

Its not surprising that many online businesses may look at low cost or no cost alternatives to developing a website, but there is truth to the old adage, You get what you pay for.

Many web-hosting solutions also allow you to access their knowledge database and work to define solutions to the problems you may encounter along the way.

A web host can provide a level of comfort in that they can register your domain name and may be able to provide web development and/or a self-guided template service to allow you a convenient and personally developed website. Some sites may offer exemplary tech support to assist you with any snags you encounter.

The primary service a web host can provide is essentially everything you may need to get your website off the ground. They may have additional expertise available to clients. Make sure to read through their Frequently Asked Questions (FAQs) or visit with them directly.

Above all, make sure to review as much material about web hosting and design as possible to allow familiarity with the good, the bad and the ugly when it comes to this important online service for ecommerce.

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Web hosting web accessibility

Web Hosting: Web Accessibility

Deep in the heart of an office complex there lies a room that may be filled with floor to ceiling server cages that house multiple web-based servers. In the back of a storefront you may likely find servers working to keep websites operational.

A web host is simply a leasing agent for space on an existing server to allow your business website to be accessible by millions of Internet customers. The use of a web hosting service is similar to leasing a storefront as a showroom...

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However, unlike a typical building lease option, a web host can provide a variety of features that you can customize based on the needs of your online business. For instance, you might need the capability of providing File Transfer Protocol (FTP) to business associates to access company data or new manufacturing specs. You might also need other data management protocols.

Most ecommerce websites will also need a shopping cart with Secure Sockets Layer (SSL), database support and other similar features. Web hosting may not always be a one-size-fits-all solution. You should determine what your needs will be in a web hosting solution and seek to find a solution that bundles the most options for the most reasonable price.

Interestingly, many of the sites that provide web design also make web hosting a part of the package. There may be many reasons this is so, but the predominant reason may be the access to the site information through a known or existing server. However, it is possible to work with a web hosting solution to allow the development of a site that is personally built by you. These web-hosting solutions allow the use of an extensive selection of features that can be customized through template rich designs and implemented in less time than other web development options.

You also want to find a web hosting service that can guarantee the greatest amount of uptime. Because the Internet has grown so fast you may also find web-hosting solutions that have no track record, so be careful about selecting a company that has not had ample time to prove their capabilities in maintaining quality service.

Leasing a portal to the web through a web-hosting service is one of the most cost effective ways to unleash your entrepreneurial spirit through a business startup, but you may be best served in looking through a variety of options before settling on a service that will help determine your accessibility on the web.

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Web hosting tips for beginners

Web Hosting Tips For Beginners

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If you are thinking about setting up your first website or registering your own domain name, there are a whole host (pun intended) of companies out there lining up for your business. This is a double edged sword because although its great for consumers to have choices, the greater they are, the more bewildering they become.

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In your attempt to make a decision you will negotiate a minefield of headlines clamoring for your attention and probably baffling you beyond belief, so here are a few ground rules for those first venturing into the world of web hosting.

Before you do anything, it is wise to have a good idea of exactly what kind of user you are will you be setting up a personal website or blog on your domain or are you a business user? If you are setting up a business website your priorities will probably be somewhat different and likewise your needs. Think carefully about what you want as you research the best deals. I have concentrated more on business users here, as a lot of the issues are perhaps not as vital to many non-commercial webmasters, although they are certainly no less worthy of consideration.

The first thing to remember, as with most things in life, the general rule will be that you get what you pay for. Big numbers and low prices do not always constitute a good deal. When you see companies offering a terabyte of storage for a dollar a month, remember that most websites need nowhere near this amount of disk space its a hollow offer because the company knows that you will almost certainly never need it, but big numbers look good, particularly to the uninitiated.

If you have some idea of the amount of space you will need, all well and good, if you dont, you will probably not need more than most companies offer you in a decent package.

If you are a business user, decide what kind of website you are hoping to run and what features you are likely to need for example, will you want e-commerce facilities for online ordering? A good idea is to look at the websites of your competition as you will probably want something along similar lines. Make sure that the hosting company you choose can support the features you need.

At this point, a quick word about people who are engaged in online marketing you will have certain requirements that some hosts may not be prepared to accommodate. Some hosts will not allow certain scripts to be hosted on their servers, so once again, buyer beware if you want to set up a traffic exchange perhaps, or safe lists for example, you need to check before you buy your online space. Some hosting companies are geared far more towards certain markets than others so be sure to position yourself with a service that is sympathetic to your requirements this applies to everyone, not just online marketers!

Returning to the numbers game, there are some that are very important. Look at the amount of data transfer or bandwidth that you are being offered. If you are expecting a high volume of traffic and a lot of activity (for example downloading of files, particularly large files like sound and video) your bandwidth requirements will be far greater than a personal user with their low traffic site about their daily life. There is nothing worse for business than to see a bandwidth exceeded error when someone tries to access your business online it looks very unprofessional and people are far less likely to return.

The other vital number is uptime. Once again, for business users in particular, downtime is a credibility and business killer, so the reliability of your host is paramount. Nobody can genuinely offer you one hundred percent uptime guarantee that is just the nature of the technology, but you should be looking for ninety-nine percent upwards.

This leads us to support from the hosting company it is almost a requirement nowadays for them to advertise 24/7 support, but remember that talk is cheap, and the definition of 24/7 support can be a very loose one. For you, when things go wrong, you need to be able to contact someone right away, but you also want problems fixed in the minimum amount of time just having someone around to answer the phones out of office hours does not constitute 24 hour support. If you need technical support, particularly important to new users and less techie types, will your host have the people and the time to assist you and answer your questions? It is difficult to know which hosting companies perform in this area so again, do your research ask around, visit forums online and check any testimonials from existing customers. You will probably hear many horror stories, but hopefully some good feedback too, and forewarned is forearmed as they say.

Many web hosts rent their server space and although this is not necessarily a bad thing, it is another area where not all hosting companies are the same. If a company owns its own data center, you are often assured of far quicker response times should there be any hardware problems, there being no middle men to slow down the communication process.
Hardware problems tend to be solved far more quickly by a host who has direct access to its servers.

As far as a lot of hosting features go, the numbers figure prominently in advertising, so know what they mean and youll understand if they are important to you. As an example, I have the capability to set up unlimited email accounts, or at least 999. Do I need that many? Certainly not, but for some businesses this could be a very important feature particularly if you wish every employee, as well as every department, to have an email account on a given domain.

Talking of domains, how many will you want to host on your web space? If you are only just beginning the journey, youve bought your domain name; can you foresee ever needing unlimited domain name hosting? How many will your business need in the future? How many names do you want to pay for? How many sub-domains do you anticipate wanting to set up? So again, think about your needs before being blinded by marketing excess with the big numbers game.

Most hosting companies now offer a range of add-on services, for example, website building software that sounds great to anyone new to the web but sometimes all it amounts to are a few templates. This might be fine if you have experience in web authoring, HTML, CSSbut if youre inexperienced, some hosts web building software wont be of much use. I have heard from any would-be website builders who have spent money on a template, only to be completely lost as to how to edit it!
If these kinds of extras are important to you, be sure to understand what you are buying before parting with your money. There are some web hosting companies who provide a lot of support to new webmasters, both from their own staff and from other users of their hosting services if you think youll benefit from extra help in the areas outside of hosting, finding such a company could be invaluable to you.

I havent gone into too much detail here because, after all, its a general article aimed at beginners. My resource box at the foot of this article contains some useful links and leads to a lot more information so please check them out.

If you find a good hosting company straight off the bat, it will save you a lot of frustration and worry further down the line, so do shop wisely. Cheap may be just fine for many people and there are plenty of cheap web hosting offers around today, but if your business is going to depend on your web presence, it may not always be the wisest move to cut corners.

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